The Religious of the Sacred Heart of Mary (RSHM), an international congregation of women religious founded in 1849, recently unveiled new brand identities for their sponsored ministries, including the RSHM LIFE Center in Sleepy Hollow, NY. This rebranding effort represents the congregation’s commitment to meeting the needs of the times and serving the most vulnerable, particularly women and children, through their ministries.
“This new logo symbolizes the deep connection between the RSHM and the LIFE Center, reflecting the shared values that guide our work and our enduring partnership in mission,” said Andrea Carson, Director of the RSHM LIFE Center.
The new logo features the combination of the heart, the cross and circular shape which recalls the idea of openness and connection with the world, underlining at the same time the importance of love and care. The cross inside the heart gives importance to the heart listening and is linked to the circular line which represents the community. This redesign is part of a larger effort to ensure that both the congregation’s and ministries’ visual identity aligns with the RSHM mission to “that all may have life.”
The RSHM LIFE Center was founded in 1995 by the Religious of the Sacred Heart of Mary. With the belief that Learning Is For Everyone (LIFE), the Center takes a whole family approach in our programs. We focus on the learning needs of the entire family, from toddlers to adults. Getting to know the families and involving them in the LIFE Center programs helps build stronger community relationships. We believe that community, the witness of unity among people of diverse ages, backgrounds, cultures, and racial origins, is at the heart of our mission in a fragmented and divided world. Together we can make the world a better place.
The Religious of the Sacred Heart of Mary is an international congregation of women religious whose mission is: “to know and love God, to make God known and loved; to proclaim that Jesus Christ has come in order that all may have life” (RSHM Constitutions #7). Each sister wears a cross that reads Ut Vitam Habeant, “so that all may have life.” Their lives are built around the common understanding that everyone deserves a life of dignity. Through various ministries, the sisters cultivate a care for the most vulnerable and a care for creation.
